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Cultural Trends

💼 Cultural trend: The rise of the portfolio career
The new career path emerging from the rubble of layoffs and what this means for marketers.
⛳️ The Barstoolification of Golf
The culture of golf is shifting from a stodgy, stuck up sport to an colorful, energetic game for the every man.
 • Michelle Blaser
✨ The new era of influence
How, where, and the way to build influence is changing
 • Michelle Blaser
👨‍🍼The marketing "dad gap"and why brands should care
Many dads are decision makers but have never seen a dad-targeted ad
 • Michelle Blaser
📺 The reality TV-ification of sports and how brands can score big
Sports are the new reality TV — and athletes are the new stars. Here's what marketers need to know to tap into culture through sports in new ways.
 • Michelle Blaser
👩🏼‍🎤 What KPop Demon Hunters reveals about culture and our desires
KPop Demon Hunters broke Netflix records. Here's what marketers can learn about fandom, cultural moments, and audience obsession from its success.
 • Michelle Blaser
🎾 Why Tennis is serving looks and gaining street cred
Tennis is fashion's new playground — and brands are taking notice. Here's why tennis is having a cultural moment and how marketers can show up.
 • Michelle Blaser
💪🏼 What Rucking reveals about middle-aged women and why marketers should care
Weighted vest sales jumped 50% in a year. Here's why rucking is having a moment — and what marketers can learn from the trend.
 • Michelle Blaser
The Mother Untitled Movement
Motherhood is being redefined — and brands are behind. Here's what the cultural shift around modern moms means for marketers.
 • Michelle Blaser
✝️ A Gen Z Christian Revival?
Early signs suggest a Gen Z Christian revival may be underway. Here's what the data, cultural signals, and marketers need to know.
 • Michelle Blaser
👨🏽‍🌾 Gardening isn't just for the girls
Gardening is a passion for half of American households — and brands are barely showing up. Here's the data, the audience, and the marketing opportunity.
 • Michelle Blaser
Death is getting new life
Death is becoming less taboo — and a new generation is talking about it openly. Here's what the cultural shift means for marketers.
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