Why subscribe?

🐝 The Pollinatr is a weekly cultural insights newsletter for brand builders who want to stay ahead of culture, not behind it.

This is a hill I will die on: if your brand can creatively tap into culture, you will drive better business results and deeper brand love. This is what I have learned over the past 15 years inside some of the most culture-forward brands in the business, like Duolingo, Netflix, and Epic Games.

Staying on top of culture is a full-time job - spotting the signals, connecting the dots, and figuring out what it actually means for your brand. The Pollinatr does that legwork for you, with the latest takes on what’s next and what it means for your work.

This is what you’ll find in The Pollinatr:

• Pollen: A weekly, highly curated list of cultural moments, reports, social trends, and marketing inspo to prepare you for the week ahead

• Deep dives: Cultural trend analyses, marketing strategies, and Trendsettr profiles of best-in-class brand builders

Marketers from Adidas, Spotify, Air, Bobbie, Netflix, Duolingo, and Figma subscribe. My readers are the smartest 💁🏼‍♀️ and I genuinely love hearing what you’re working on, please connect with me on LinkedIn or email me to say hi!

xx, Michelle